How to Drive Competitive Advantage through the Cloud?

the-strategy-win-champion-the-championship-1The competition is cut-throat, and it has become incredibly challenging to rise above the noise. In fact, finding new customers has become tough and difficult to rise above the buzz.

To stay ahead in the queue, you need to get your head into and around the top 15 cloud developments 2015-2016.Cloud Computing has revolutionized the way IT services are consumed at the enterprise.

Tiring, exhausting, time engrossing and resource intensive processes of setup infrastructure, installing solutions, incorporating systems and learning how to use these solutions have been now replaced with the cloud services delivery model. Enterprise can contact cloud vendors, and ask them to subscribe their services and access solutions.

According to IDC report, there are “more than 70% of European enterprise IT organizations which will commit to the hybrid cloud by 2017, vastly driving the rate and pace of change in IT”.

A new IBM Study, ‘Tailoring hybrid cloud: designing the right mix of innovation, efficiency, and growth’, documented the meteoric rise of hybrid cloud. In responses from over 1000 C-suite executives from 18 industries, 78% of them now say their cloud initiatives are coordinated or fully integrated, compared to just 34% in 2012.

How hybrid cloud will support the enterprise growth?

There are a lot of expectation among employees with hybrid cloud adoption. It will help in enterprise growth in three main ways:

• Innovation
• Lowering total cost
• Enhancing operational efficiencies

These are the ways which help to meet customer expectations.

In the mid-2000s, a cloud has emerged and now it’s an integral part of business development strategy. Enterprises understand that technologies like cloud are moving ahead and improving operations and customer experiences. In spite of the meteoric rise of the cloud, nearly 45% of the computing workloads are on -premise data centers for the foreseeable future.

Enterprises regularly re-assess and a mix of the traditional IT and cloud suits their best needs. Many see Cloud as the cost reducing project. Cloud has been a platform for innovation and competition which has led to more rounded and balanced overview.

Now we can see that one or the other business is in the cloud. The competition is high and it is a matter of time before it is evident as to who will realize the cloud’s potential. The key question that continues to remain is “How”.

• Understanding business significance and financial cases of cloud

If you have a good understanding of identifying the business needs and IT technologies which will help your enterprise to achieve the success. To take this further you need to identify key enterprise stakeholders of cloud initiatives, selecting target improvement areas, and establishing the current performance for comparison.

• Cloud Ecosystem Partners

Ecosystem by design will be continually flux as enterprises come together and join hands with value chain participants. Success will depend on the next generation of business and IT hybrid talent, where the participants can deliver more.
In cooperating long-term relationships with participants will benefit the enterprises to tap into API economy and “open” technologies that help I to build on top of the existing innovation.

• Security

Data protection has always been in the picture. This requires re-work of operations and building security measures into the system and IT infrastructure by designing again or else retrofitting.

Hybrid cloud will transform your enterprises and helps in managing cloud environment which requires a new mindset with traditional approaches and new skills and innovative ideas to rise above the noise.


Now you have the process to absolutely drive competitive advantage through the cloud and challenge yourself to rise above the noise.

It will take time and a lot of work But it will be worth it.

What competitive advantage techniques have you used successfully in your business?

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Joseph Aldrich is a Freelance Digital Consultant working in the Information Technology sector. Joseph shares his expertise and knowledge through articles and blogs on trending subjects in the field of technology innovation, software,and IT outsourcing.

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